So, what do you want more – to be a good healer or run a sustainable and lucrative practice? Pick.
You most probably understand that in order to build a highly profitable sustainable business you need repeat customers, yet for healers it implies sabotaging their healing methods. The only way you get customers coming back is if you don’t actually finish the job quickly, in other words – you either drag out the process, have a modality that works slowly or if your business model is planned obsolescence and you sell a product that is good only for a limited period of time – either way customers repeatedly have to come back for more.
I faced this challenge in 2010 when my PhysioEmoDynamics practice started to gain traction.
Have I ever told you how I started?
This video will share events in my life and the path that brought me to the work I advocate now – truly transformational inner work that I now spread with passion.
As I discovered some tools for self-healing and started to experiment with their optimization (which later led to developing PhysioEmoDynamics as a system) I felt I wanted to take away the pain I encountered in every individual. I first started offering my knowledge to friends for free.
The result from my very first experience was astounding. A friend who suffered from partial paralysis shared that after 3 sessions with me he fully recovered, which was something he couldn’t accomplish during a year of visiting a psychiatrist and other therapists. He insisted I drop my successful marketing management career, drop my technology ventures and fully focus on healing work. He was an executive and venture investor in a company later acquired by Google. He knew my passion for technology and innovation, but he also saw the opportunity for me to turn to something more meaningful.
My second experience was with someone who had, for 10 years been diagnosed with clinical depression. He owned a business that was bringing in no income whatsoever. With depression? No wonder! I gifted to him a healing session. The next week he called and sounded puzzled. He not only had not felt depressed since our session, he couldn’t even remember the feeling when he tried. He got a sudden burst of creative energy and found 2 clients who generated over $10,000 for him for in the next month. He was jumping up and down… So did I…
That’s when I quit my marketing management career that was generating comfortable 6 figures for me, and jumped into the unknown.
I packaged PhysioDynamics as a modality and started healing people. With hardly any marketing and no advertising, through speaking and referrals only, I started to get clients. Everything looked very promising from business stand point… BUT…
Challenge #1 – scalability.
What you need to understand about PhysioEmoDynamics is that healing takes place as a result of intensives. Every session is intense work for both the client and the healer. At least I approach that way. It means that I am energetically exhausted if I conduct more than 2 sessions a day. These days sessions last only 1 hour as I’ve optimized a lot of techniques and developed shortcuts, but in the beginning each session lasted 2 hours. So, after 4 hours of intense work with clients I was cooked.
Challenge #2 – customer retention.
In order for me to have revenue even remotely comparable to what I had been making running marketing operations for companies, I not only needed to be able to conduct more sessions than my energetic body is willing to sustain, but I also needed repeat customers, otherwise I needed to spend much more time and financial resources on marketing that I was willing to allocate.
It’s because my system leads to RAPID healing… (and please believe me, it does; I have no tolerance for or patience with, lengthy processes. I spent years experimenting to find and tweak just the right tools and techniques that can lead to INSTANT change). Because of that clients were satisfied with just 1, and a maximum of 3 sessions. After that they were happily gone. While their appreciation notes were wonderful to receive, I couldn’t pay bills with them, could I?
I found myself needing to spend more time marketing to new clients than actually healing existing ones.
I realized something was not working. Something that felt very wrong for me…
I ALMOST GAVE UP
Six months after starting my paid practice I made the painful decision to shut it down. I even put down the web site for PhysioEmoDynamics. I did keep serving random people who would come as a result of referrals, and some probono clients as a way to “give back”, but from the business stand point I felt it was time to move on. I went back into the world of tech start-ups and marketing consulting…
Two years ago I got married – met a wonderful man who shares my passion for “healing the world” With my marketing background and his background as a journalist (TV news anchor) we decided to start a company together – SocialAgenda Media, a thought leadership marketing company. We felt inspired to publicize remarkable people with innovative ideas and technologies to impact the world.
The company quickly became a financial success, yet we both felt something was missing. We were service providers interacting with clients on the surface level. But any time clients would open up and reveal their real self we saw a lot of sadness, frustration, dissatisfaction in what they felt about themselves and their lives.
We started coaching them to shift the way they perceived the world and themselves in the world, and even though we both find word the “coach” somehow insufficient we clearly connected with this work. So we happily added executive coaching to the menu of our services. It felt more rewarding than media relations or sales funnel optimization or any marketing service we would provide. We started to do more of it, serving more clients and seeing how transformation occurred in their businesses as a result of their inner shift.
Jan, my husband, was doing more executive coaching facilitation than I. I was the one focusing on marketing our company and delivering marketing programs for clients. As he faced serious roadblocks during work with clients, he began passing them to me for PhysioEmoDynamics intensives to release their repressed emotions and conflicting subconscious desires and fears. We both noticed not only had clients become lighter, more cheerful, with more clarity, but because they’d freed up so much repressed emotion they were able to go back to their facilitation work and make bigger, deeper shifts toward reaching their potential.
DISCOVERING SUSTAINABLE BUSINESS MODEL FOR HEALING PRACTICE
So, now our practice has transformed into a wonderful blend of healing using PhysioEmoDynamics intensives as an integral part of what we call nurturing cycles. See the newly emerged framework here. Together these two complimentary, transformational approaches bring not only sustainable results to our clients but each compliments the other and benefits the business model.
1) Now we have repeat, high paying clients.
They come for executive coaching but get what we call, Executive Nurturing.
They get guidance and support in identifying blind spots, unconscious emotional patterns and destructive thinking patterns and begin to have more passion, productivity, and better relationships all while experiencing more grace and peace. We work in three month loops on a sticky place in their lives and on an as-needed basis we take them through one or more PhysioEmoDynamics intensives to help them free up the emotional blocks. They then have space to get to the next level and achieve liberation from all the accumulated mental limitations, emotional turbulences and mental confusions in the particular area of work. We celebrate our success and start the next 3 month work cycle on an area we agree is blocking them from fully living. The powerful emotional release that comes from intensives gives the client an experience of how being free of the block actually feels. That not only speeds up the process but encourages them to look forward to doing more work.
2) We can scale as we can serve more clients.
Since PhysioemoDynamics intensives are now not the only work that I facilitate during the day, I can now conduct many more sessions. Coaching is a conversational engagement and doesn’t require from me such deep energetic and physical involvement in the process.
So, THE RESULT OF THIS BLENDED APPROACH IS A SUSTAINABLE MODEL FOR BUILDING A LUCRATIVE, MEANINGFUL BUSINESS WITH RAPIDLY GROWING REVENUE THAT CUSTOMERS WANT TO REPEAT FOR SEVERAL 3 MONTH CYCLES.
We are now booking months ahead, and it’s time to scale the method…I hope to share my knowledge with as many people as possible. I hope that together by healing one person at a time we contribute to a more peaceful, harmonious world…
And, I don’t need to do it anymore probono or part time. I now have an opportunity to dedicate my life to the craft. So do you, if you choose to.